Ulrik Zielfelt-Impwell

Ulrik Zielfelt-Impwell

What to expect

In the world of online media everything is moving at the speed of light (at least if you're part of the business). This blog is a way for me to reflect over things I’ve pick up in research, when speaking to customer, partners or other people in the business. Hopefully the blog will start a conversation that will give me and other participants increased knowledge in the online marketing field. If you would like to know what I do for a living, visit www.impwell.com

The first step in developing a social media strategy

Sociala MedierPosted by Ulrik Zielfelt Thu, May 06, 2010 10:18:19

I have met quite a few companies that just plunge straight into the social pond without any purpose or plan. There is nothing wrong with that since you will at least learn how the different platforms work and how people interact on them.

But, if you really want to leverage the social web you should start by asking yourself these two questions:

1. Why do people buy my products and what kind of value do I bring to market that differentiates me from my competitors?

2. Who do I really want to connect with?

By asking and answering to these two questions you will have a good starting point for building your social media strategy.

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